Data Privacy

Privacy Policy

The AMF-Bruns GmbH & Co. KG (AMF-Bruns) takes the protection of your personal data seriously. We treat your personal data confidentially and in accordance with data protection laws. This Privacy Policy shall inform you about how, to what extent and for what purposes we process personal data when using the AMF-Bruns website.


1. Privacy Protection Object

The object of this Privacy Policy is personal data. Data is personal if it can be assigned to a specific or identifiable person. This includes information such as one's name, address, email address or telephone number. 


2. Collection, Processing and Use of Personal Data on Request

Our website can usually be used without disclosing personal data. You are neither required to access this website, nor to provide personal data. Nor is personal data needed for concluding contracts. However, if you do not provide any personal data to us, you may not be able to use certain functions of our website. Otherwise, there are no consequences for you. If our website collects personal data (for example, names, addresses or email addresses), this will be done voluntarily, except for the cases described here. This data will not be provided to third parties without your express permission.

If you granted permission to have your personal data processed, you may revoke your permission at any time which will prevent your personal data from being processed in the future. However, this will not affect the justification for processing your data prior to the revocation of your permission. 


3. Data Processing for Website Use

When visiting our website, we will collect the data required for enabling the respective use for you (usage data). This includes your IP address and data on the beginning, end and object of your use of the website and, if applicable, identification data (e.g., your login data, if you log in to a secure area). This data is used to perform and design the services as needed. It will be deleted once it is no longer needed and there are no more storage obligations. For the processing of pseudonymous user profiles, see Section 5.


4. Cookies

When visiting our website, information may be saved on your computer in form of cookies. Cookies are small text files sent by a web server to your browser and saved on your computer's hard disk. This allows you to be recognized when visiting our website again. This helps us ensure better functionality of our website and to perform services, such as web analyses (see Section 5). Most browsers are set to accept cookies automatically. You may deactivate the saving of cookies in your browser and may delete them from your hard disk at any time. However, please note that use of the offers on our website may be restricted if cookies are deactivated. You may also prevent only certain cookies from being saved (e.g., third-party cookies) through your browser, for example, if you wish to disable web tracking. For further information, please see your browser's help function.


5. Pseudonymous User Profiles for Advertisement and Market Research (Web Tracking and Analysis)

For advertisement, market research and to make the use of our website as pleasant as possible for you, AMF-Bruns uses web tracking systems. Through these web tracking systems, data on the use of our website is saved inPseudonymous user profiles (your IP address will be anonymized). This allows us to further develop our website and adjust its contents to your needs.

You may object to the creation of pseudonymous user profiles. You may either prevent cookies from being saved through your browser (see Section 4). Or, to protect your privacy, you may install a plug-in for your browser that will block tracking—e.g., AdBlock, Ghostery or NoScript (please note the privacy policies of the respective plug-in providers). Furthermore, some tracking providers are members of industry associations (see below for details) through whose websites you may centrally refuse usage-based online advertisements by the respective members. The websites of these associations offering a comfortable cross-provider opt-out option are:

"European Interactive Digital Advertising Alliance" (EDAA):

"Digital Advertising Alliance" (DAA):

"Network Advertising Initiative" (NAI):


6. Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (Google). Google Analytics uses cookies (see Section 4), to allow your usage of the website to be analyzed. The information on your website use generated by the cookie is generally transmitted to a Google server in the USA where it is stored. However, your IP address will be shortened and thereby anonymized by Google within member states of the European Union or in other states party to the European Economic Area Agreement. Only in exceptions will your full IP address be transferred to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to assess your use of this website, compile reports about website activity and perform additional services related to use of the website and the Internet for the website operator. The IP address transmitted by your browser through Google Analytics will not be merged with other Google data.

You may prevent cookie storage through your browser settings (see Section 4) or a privacy plug-in (see Section 5) at any time. Furthermore, you can prevent the collection of cookie-generated data (including your IP address) on your use of the website and the processing of this data by Google by downloading and installing the browser plug-in provided under the following link: Download Browser Plug-In ( Alternatively, you may prevent collection by Google Analytics by installing a so-called "opt-out cookie" onto your computer; this may be found at the following link:

Further Information Google Analytics' privacy policy may be found at:


7. Legal Basis for Processing

The legal basis for data processing depends on the purpose for which data is processed. As described in Section 5, we collect data for pseudonymous user profiles on the basis of the applicable privacy protection laws for telemedia.


8. Transfers to Third Parties

Your data will only be transferred to third parties with according legal permission or your approval. We will only provide your data to state institutions as part of our legal obligations or if required by official or court orders. 


9. Data Transfers to Non-EU Member States

If required for our purposes, we will also transfer your data to recipients outside of the EU if the recipient provides a proper level of privacy protection and if no other protectable interests prohibit the transfer. Should you have any questions, please contact our data protection officer (see Section 14).


10. Deletion

We will delete your personal data once it is no longer needed for the purposes pursued by its collection and processing and if it is not subject to legal storage obligations.


11. Data Safety

AMF-Bruns has taken the necessary technical and organizational measures to protect the personal data provided by you from loss, destruction, manipulation and unauthorized access. Our employees and all persons involved in data processing are obligated to follow any laws on privacy protection and confidential treatment of personal data. Our employees have been trained accordingly. Both internal and external tests assure adherence to all processes relevant for privacy protection at AMF-Bruns.

To protect our users, we use secure online transfer procedures, so-called "secure socket layer" (SSL) transfers. You may recognize these by the added "s" to the http:// address ("https://") or the green lock symbol. Clicking on the symbol will provide information on the SSL certificate used. How the symbol is displayed depends on your browser version. SSL encryptions ensure encrypted and complete transfers of your data. 


12. Your Rights Regarding Personal Data

Privacy law grants you a number of rights for your personal data (so-called rights of those affected). This includes the right to disclosure, correction and deletion of the personal data on you saved by us and limitations to and prohibitions on its processing. Whether and to what extent these rights apply to individual cases and what terms apply follows from the law (until 25 May 2018, the German Federal Data Protection Act [Bundesdatenschutzgesetz: BDSG], after 25 May 2018, primarily the EU General Data Protection Regulation). The EU General Data Protection Regulation also grants you the right to have your data transferred. If you granted your permission to have your personal data processed, you may revoke it at any time for the future. Furthermore, you have the right to complain to the competent data protection supervisory authorities. Should you have any questions or complaints about AMF-Bruns' privacy protection, please contact our data protection officer (see Section 14).


13. No Automated Individual Decisions

We will not use your personal data for automated individual decisions.


14. How Can You Contact Us?

Our contact details can be found our imprint.

If you wish to exercise your rights under Section 12 or should you have any questions about our privacy protection or Privacy Policy, please do not hesitate to contact our data protection officer: 



15. Privacy Policy Changes

New legal regulations, entrepreneurial decisions or technical developments may require adjustments to be made to our Privacy Policy. The most current version can always be found on our website.